Add anything, from any store -- or even things that can't be bought in stores. Include descriptions (e.g., your size, prefered colors, etc.) and links.

Amazon suggestions on the side make it easy for friends and family to shop for the gifts on your list.

Create or join a group to share lists with your family or a group of friends.

Groups are perfect for families around the holidays -- they let you see everyone's wish list in one place, and let you share ideas for what to get family members.

Browse people's lists and reserve gifts you plan to get. (The recipient can't see what's reserved on his own list, so it'll still be a surprise.)

Group memebers can share other ideas for the person.

Amazon recommendations for each gift make shopping easy.